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MAKEUP REVIEW | Merit & Its Merits

Updated: May 28, 2023

What can I say about Merit that hasn’t been said already? I will make this quick and painless. I think they are an exceptional brand with a lot more right than wrong. The packaging is chef’s kiss and the product is great for sensitive skin and feels luxe. Their makeup feels like it was made for the ingredient conscious person who doesn’t wear loads of cosmetics or own a lot of brushes. I would give Merit 4.5/5 French Fries!

Merit Rundown

First up are their Flush Balm Cream Blushes. These are extremely emollient and wonderful for normal to dry complexions, delivering a glowy finish that doesn’t disturb any makeup you have placed underneath.

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The Day Glow Dewy Highlighting Balm is creamy with a nice sheen and microglitter. This is a great highlighter that can be worn in the daytime and doesn’t look like a disco ball. My only disappointment is the shade range. In my opinion, they don’t have a shade for deeper skin tones; but, I’m hopeful - as their brand grows - they will release more shades that are more inclusive.

The Merit Clean Lash Lengthening Tubing Mascara is great for length and a soft natural look. This will not give any volume or drama but that doesn’t really vibe with their brand; so, this formulation makes sense. My thoughts are the same regarding the Brow 1980 Volumizing Eyebrow Pomade Gel.

The piece de resistance for me personally is their Signature Lip Lightweight Lipstick and their Shade Slick Tinted Lip Oil. Both are beautifully pigmented, interesting colors, balmy, wear away naturally, and extremely moisturizing.

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Overall, I really appreciate what this brand is doing and hope to see a wider range of colors in the future. If you want to see me use all of these products in a single look check out my Instagram.

And remember, in a world of potatoes, be a fry with extra sauce!


With creamy textures I like to first apply them to the back of my hand and then work the product into the bristles of a brush before applying to my face. This lets me control where the product goes and how much of it is being placed.

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